13-15 March 2020

City, University London

Keynote: Nick Veenhof

Submitted by Nick_vh on Mon, 03/09/2020 - 16:19
Day
Room
Text

Moving beyond CMS, enter DXP. An Open Source Approach

Websites are not enough. Business these days are required to deliver highly personalized digital experiences to their stakeholders to remain competitive, and need to adhere to consent management and the GDPR rules, within a reasonable cost. The discontinuation of the CMS magic quadrant in favor of a DXP magic quadrant confirms this trend. When moving beyond CMS to DXP, what does this mean for Drupal and what are your opportunities?

I will talk about what defines a DXP and how it translates to a technical solution. You’ll discover some of the possible components to create an Open DXP with Drupal, Mautic and Apache Unomi at the core. The session includes a technical deep dive into Apache Unomi, and a practical approach to learning from your visitor data and using AI and ML to enhance your Drupal sites with real-time personalization. I will explain how adding marketing automation adds up to a great Open DXP platform.

Sponsors

Diamond

ddev

Gold

Acquia - Experience digital freedom
Agiledrop - Trusted Drupal teammates
Droptica
Dropsolid

Weekend Keynote Speakers

Kevin Bridges

DDEV, CTO

Michel van Velde

One Shoe, CEO

Nick Veenhof

Dropsolid, CTO

CxO Keynote Speakers

Kevin Bridges

DDEV, CTO

Michel van Velde

One Shoe, CEO

Greg Harvey

Code Enigma, Director

Rachel Lawson

Drupal Association, Community Liaison

Carrie Lacina

Drupal Association, Fund Development Director

Jeffrey A. “jam” McGuire

Open Strategy Partners, Partner

Tracy Evans

Open Strategy Partners, Partner

Join the Drupal Association

The Drupal Association unites a global open source community to build and promote Drupal.

The Association is a not-for-profit organization that relies on individuals and businesses to fund everything they do for Drupal — from drupal.org to DrupalCon and community programs.

Connect with us and support our mission-driven work.

Support the Drupal Association

Hosting provided by

platform.sh