13-15 March 2020

City, University London

CxO Day

Our CxO day is primarily aimed at business leaders who provide or make use of Drupal services (i.e web development agencies, training companies, clients etc), but naturally everyone is welcome. Throughout the day we'll have speakers talking about their experiences working with Drupal and Open Source technologies in their sector(s) or personal life. With a hot food buffet for lunch and a free drinks reception at the end of the day you'll also have ample time to network with the other attendees.


8.30 - 9.20 - Reception and breakfast

9.20-9.30 – Intro to the day – Alex Elkins and Alex Burrows

9.30-10.15 – Prof. Costas Andriopoulos - Cass Business School - Leadership and innovation in scaling enterprises

10.15-11.00 – Rasmus Lerdorf - Founder of php

11.00-11.30 - break

11.30-12.15 – Michel Van Veld - Director One Shoe - Radically Candid, the modern psychology that leads to effective leadership

12.15 - 1.00 - Gabriele Maira and Hugh James - Manifesto - The recipe for a successful Drupal agency

1.00-2.00 - Lunch

2.00-3.00 – Melissa Van Der Hecht  - Why we need to be more open about diversity in tech

3.00-4.00 - Panel Discussion - Think global, act local; What strategies can we employ to ensure the success of Drupal on a global scale; Michel van Welde (chair), Melissa Van Der Hecht, Sally Young, Alex Burrows, Gabriele Maria (full panel tbc)

4.00pm onwards - Networking

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Getting here

Address - City University of London, 10 Northampton Square, London EC1V 0HB


Room - The Northampton Suite; University Building Main Campus

Please come to the Main Entrance (See map below) and a member of the DCL team will assist you in finding the room (The Northampton Suite)

cxo map

Nearest Tube stations:

Its roughly a 10 minute walk from each station to the main campus.

Angel - Northern Line

Farringdon - Circle, Hammersmith and City and Metropolitan Line

Barbican - Circle, Hammersmith and City and Metropolitan Line


Rasmus Lerdorf - Creator of php


Rasmus Lerdorf is known for having gotten the PHP project off the ground in 1995 and has contributed to a number of other open source projects over the years. He was an infrastructure architect at Yahoo! for more than 7 years and joined Etsy in 2012. He was born in Greenland, grew up in Denmark and Canada and has a Systems Design engineering degree from the University of Waterloo. You can follow @rasmus on Twitter.

Professor Costas Andripoulos - Professor of Management and Associate Dean for Entrepreneurship 
Cass Business School

Professor Costas Andripoulos

Costas Andriopoulos is a Professor of Innovation and Entrepreneurship. He joined Cass Business School in September 2014. Before joining Cass, Costas held a Chair in Strategy at Cardiff Business School, and, prior to that held posts at Brunel Business School, University of Aberdeen Business School and the University of Strathclyde Business School. 

His main research interests focus on how organizational paradoxes enable innovation in the face of changing technological environments. In particular, he studies how entrepreneurial firms in high-velocity markets can excel at both incremental (exploiting current capabilities) and discontinuous innovation (exploring into new space). 

Costas is an award-winning teacher. He teaches New Venture Creation at the EMBA programme and New Product Innovation at the MSc in Marketing Strategy and Innovation at Cass Business School. He has taught executive and senior leadership teams how to manage organizational change and innovation, high-performing teams, entrepreneurial/design thinking, strategic paradoxes, and breakthrough innovation. In his teaching, he systematically intertwines theory and practical application

Melissa van der Hecht - Developer Evangelist


Melissa started her career as a hands-on Drupal developer and then spent the last 4 years as a Solution Engineer and Field CTO at MuleSoft. She is passionate about technology being done right, and spends most of her time bridging the gap between business and IT helping to identify and evangelise strategic outcomes that can be gained from technology. She has worked with organisations like UCAS and Mars helping them to define and implement their API strategy.

She has a Masters in Mathematics and Computer Science from Bristol University and outside of work is a keen runner, mountain-climber, and festival-goer. Working in a male-dominated environment she has experienced first hand the benefits that can be gained from diversity in teams.

Gabriele Maira
10+ years old Drupalist, Gab has been working Drupal magic at Manifesto since he joined in 2015 where he currently has the PHP/Drupal Practice Lead role. Dedicated to giving back to the open source digital experience platform, he created (and continues to improve) the Chatbot API for Drupal 8 and on his spare time he is a tireless Drupal core and contrib contributor. As an organiser of Drupal London Developers he’s working on ways to improve collaboration and sense of community.

Hugh James

Hugh James has been working in and around Digital for the past 7 years. He joined Manifesto in 2015 to look after New Business and Strategic Partnerships, and has been responsible for building and growing relationships with Drupal customers, and fostering a strong working relationship with Acquia, which, combined have helped to position Manifesto as one of the leading Drupal agencies in the UK. A regular attendee on the Drupal event scene, he’s constantly on the look out for opportunities where Manifesto can collaborate with the Drupal community to promote mutual improvement. He’ll share some of our learning’s from our journey over the past four years.

Michel van Welde

Michel van Velde is the CEO and co-founder of One Shoe, an award-winning creative & digital agency and one of the leading Drupal agencies in The Netherlands. With more than 45+ specialists One Shoe works for (inter)national clients such as DHL, SanofiGenzyme, Cancer.nl, ING, Chiesi Pharmaceuticals, Thuisarts (GP at Home) and many others. As a Board Member of the Drupal Association, Michel is one of the driving forces behind the adoption and marketing of Drupal worldwide. He is also the organizer of the annual Drupal CEO Dinners and initiator of the global Drupal Business Survey, European Splash Awards, Drupal Marketing Sprint, Drupal Cafés, Drupal CXO Events and a regular speaker at the DrupalCon Business 

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Keynote speakers



Saturday AM



Sunday AM



Closing Keynote

Drupal apprentices

The best people to train new developers are developers

The Drupal Apprenticeship Scheme will be running a London intake in March. If you are interested in hiring an apprentice or know someone who would benefit from the scheme please get in touch via the link below.

  • Created and run by experienced developers
  • Teaches core skills and best practice
  • Extensive support for businesses and teams

We are also really keen to hear from people who might be interested in mentoring, training and helping us to develop and review training materials to make sure they stay absolutely current and relevant.

Find out more

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