Drupal the Docs: why we became an API developer portal company
For many, documentation is an ugly word, and documentation portals are not perceived to be as sexy as media, sports, government or global not-for-profit websites. Documentation also doesn't get the massive budgets that marketing sites can commandeer. But for us, that is a feature and not a bug. We love documentation portals...
Because other Drupal agencies are unlikely to invest in all the knowledge that it requires to deliver documentation projects, they need much larger budgets to implement them. Practically that means that there is little real competition and that we can successfully execute projects that otherwise wouldn't have been achievable.
In this talk I will explain why we decided to turn our generalist Drupal consultancy into a developer portal agency. I'll explain why we chose documentation, and how we are executing our specialisation strategy. I will talk about how we are using content leadership to differentiate from generalist consultancies, and how we are turning blogpost series like our Developer portals best practices report into white papers for our market niche using Leanpub.
As a bonus I will also show a sneak preview of the open source documentation distribution we are working on. If you are working on a developer portal or API documentation site, you should not miss this talk.