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Videos will appear here within a few weeks.

See you in 2018!!

Back to the Future: No More Static Mockups!

Track: Coding and Development | Skill level: Intermediate
Mark Conroy

Stop me if this sounds familiar: clients sign off on designs created in Photoshop. You build a website for them based on these designs. It looks quite like the designs, but not exactly like this. It's not your fault. It's not the client's fault. But wouldn't it be nice if you could build exactly what the client signed off?

In this session I'll look at lambasting my most hated design tool - Photoshop. In short:

  • it's for editing photographs, not designing websites
  • it builds up expectations for clients
  • it’s a static representation of a dynamic object at one specific breakpoint
  • Total crap in an era of responsive design

What it does have going for it, though, is that is sucks just slightly less than InVision.

I'll then talk a little about something more modern - SketchApp - built especially for designing user interfaces, but still falls waaaay short when you want to give your clients designs that they can touch and feel and smell and see exactly what they are going to get. I do happen to really like SketchApp, but only for ... (come and hear why!)

Following, I'll talk about "Design for the Browser" and/or "Design in the Browser". Basically, using modern tools such as PatternLab and Component-based design principles to give your clients an interactive prototype of exactly what their final product will look like. Not an approximation of it, the thing itself - so the product they get is the product they sign off on. Or failing PatternLab, why not use the simplest tool - a code editor - to create your designs. Write HTML, CSS, JS - send your client a URL and then, BOOM! - give them what they want. Clients can test this design on phones, tablets, watches - heck, even computers! - and make sure it works before they get you to implement it.

No compromises. No surprises. We're going back to the future!

Note: This will be an updated version of a talk I gave at Drupal Camp Cork recently: Using PatternLab to Build the Design Your Client Signed Off On

Keynote Speakers

Matt Glaman

Matt Glaman

(Saturday keynote)

Matt Glaman is a developer at Commerce Guys. He is an open source developer who has been working with Drupal since 2013. He is author of the Drupal 8 Development Cookbook, maintainer of, and lover of Irish Whiskey.

Twitter: @nmdmatt

Jeffrey A 'JAM' McGuire

Jeffrey A. "jam" McGuire

(Sunday keynote)

Jeffrey A. "jam" McGuire—Evangelist, Developer Relations at Acquia—is a memorable and charismatic communicator with a strong following at the intersection of open source software, business, and culture. He is a frequent keynote speaker at events around the world. He writes and talks about technology, community, and more on weekly podcasts and as a blogger on This all helps satisfy his inner diva, which he also feeds with performances as a storyteller and musician.

Twitter: @horncologne

Danese Cooper

Danese Cooper

(Sunday closing keynote)

Danese Cooper currently serves as chairperson of the Node.js Foundation. She also works in an open source role at PayPal. Previously she was Director of the Open Source Hardware Association and CTO of the Wikimedia Foundation. She had brief stint at the Bill & Melinda Gates Foundation as a consulting open source strategist. She has been involved with open source since 1999.

Twitter: @divadanese

CxO Day Speakers

Sarah Wood OBE

Unruly Co-Founder (CEO)

Sarah Wood

David Axmark

Co-founder of MySQL

David Axmark

Ben Finn OBE

Co-Founder of Sibelius and CEO at Stealth Poker

Ben Finn

Barney Brown

Head of Digital at Cambridge University

Barney Brown

Professor Andre Spicer

Professor of Organisational Behaviour at Cass Business School City, University London

Andre Spicer

Paul Reeves

Reevo UN Limited

Paul Reeves



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